Apple is launching iWear — a fashion line that captures the look and style of its trendsetting CEO. A new ad campaign under the banner “Be like Steve” will appear
in major consumer publications and websites during the holiday season. Bloomingdale’s will devote 400 square feet of retail space to iWear.
Read more on: http://scoopertino.com/think-different-dress-alike-apple-introduces-steve-jobs-fashion-line/
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