Hi guys,
Did you heard about "KLM suprise" yet? It is really awesome.
As an passenger you can check in at KLM's Foursquare locations, and KLM searches information about you on, for example, LinkedIn, Twitter and Facebook.
And how smart, you can image... The KLM Suprise team will
use all this information and come up with a personalized gift to suprise you as passenger. At what kind of gifts you'll ask yourself!
Champagne, notebooks, watches and traditional Dutch food!
And think about it, this creates a lot of positive clients, who will spread the word offline and online through social media... Positive vibe for KLM, good job!
You can read many more about this cool campaign at thenextweb.com.
Link: http://thenextweb.com/socialmedia/2010/11/12/royal-dutch-airline-gives-passengers-a-surprise/
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